I am a creative planner, rooted in music and a love of good advertising. I was taught brand strategy by clever people.


My journey

I have had a full-spectrum global branding experience, from Coca-Cola to local tech start-ups. I have had the luxury to work with brands from all over the world, from Ecuador to Russia, and try to understand the unique cultural tension each brand is facing. And offer advice.

Strategy is only an opinion, but it's good to have one.


“Truth is stranger than Fiction, but it is because Fiction is obliged to stick to the possibilities; Truth isn't.”